ABOUT ME & MY FOOD PHOTOGRAPHY & STYLING BIZ

Hi! I’m Sam!

I love baking pretty desserts, eating more pasta than is socially acceptable, color, Loud Music, and hot yoga.

LETS BE FRIENDS

I work with Food stylists and photographers looking to find their unique style, live a more creative life, and build a business of their dreams.

I have so much passion teaching food photographers and food stylists how to hone their craft, and gain the confidence to make money doing what they love.

After graduating in 2012 from Le Cordon Bleu with a degree in Pastry Arts, I opened up a cake decorating shop and ran it out of my house for 5 years. I loved creating custom gorgeous cakes but it was exhausting and at the end of the day not worth the money I was bringing in.

It took time away from my family and I realized it wasn’t worth the effort or time. I knew that I could switch to an online business but wasn’t sure how.

Some friends of mine planted the seed of starting a food blog but I really wasn’t sure how. In early 2017 I officially closed up my cake business and got the courage to start my baking blog.

I literally had no idea what I was doing- I googled everything and made A TON of mistakes. I soon realized though that in order for my blog to do well and stand out, I needed to learn how to take really beautiful pictures. I enrolled in an online photography class, then another, read a ton of books, was on Pinterest all day long, and practiced and practiced.

As I got better my Instagram account grew and I started to gain photography clients. Then in 2018 I won a Saveur Blog Award under the category Best Food Instagram with less than 5,000 Instagram followers.

Soon after, I started getting questions about how to run a business, and if I would start teaching photography. I NEVER thought I would start teaching but after some people asked me about it, I realized there were a ton of photography courses out there but none that were focused heavily on styling, creativity and direct feedback. So, I put together a program to teach my signature methodology that has allowed me to make more money than in any job I’ve ever had, get featured in 4 national magazines in one year, and use my creativity every day.

That is how “The Style Mastermind” was born!

Learn More About The Mastermind

How I’m different

01

I love to talk about money

I’ve negotiated with major brands and networks from 40% to 700% (!!) increases in brand deals. I believe that money is an exchange of energy and that there is more than enough to go around!

02

I have a thing for color

Color plays a HUGE role in my life and my photography. I didn’t realize until I was interviewed by Bjork from Food Blogger Pro (omg still shoooketh he knows who I am) how important it is in my life, and how basically every job I have ever had has something to do with color. It makes me happy and I can talk about it all day!

03

I’m just as obsessed with food photography as I am relationships

Long term relationships are kind of my thing. I love getting to know my students and I care so deeply about their success. YOU( yes, you hiyeee!) are super important to me if I can do this, so can you.